Heart over watts
For the ride that begins where the race ends.
Heart over watts
Ride fast in a bunch and you spend the day staring at a wheel. Thirty centimetres of rubber, hour after hour. You cross a whole country and see none of it. That's what we did for twenty years. We had the results. We never had the ride.
We still attack. We just don't attack the clock.
Read the whole story →The proof
We make our own.
Badly, at first.
The first bag wasn't waterproof. I cut a panel too short and patched a piece back on. You can still see it. I never fixed it — it's still the best bag I own, because it's mine.
FIRST BAG + PATCHTO SHOOT
LABEL SEWN INTO SHOOT
HANDS / CRAFTTO SHOOT
What you get
Every bag on the trailhead is the same grey bag.
Yours doesn't have to be.
Real patches, sewn onto a bag we made. Not a render.
2 made · 40 still open
You choose which get made.
Vote on the claims →The first five don't exist yet.
You decide which ones do.
Join the list and pick the first 5 we make. No discounts. No noise. One letter a month, and a vote that counts.
Pick the first 5 →