Heart over watts

We had the results.
We never had the ride.

The turn

We still attack. We just don't attack the clock.

Twenty years we chased the number — wheel, watt, placing. Then we stopped, mid-race, for an espresso by a lake. Ten years on, it's the only thing we remember.

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Cappuccino with a heart in the foam, beside a bike wheel
The coffee stop, mid-race. Ten years on, still the thing we remember.

We make our own.

Two bags — one each. Ina and I sew and build all of it. Mine wasn't waterproof; I cut the panel too short and patched it back, never fixed it. Still the best bag I own, because it's mine.

Handmade frame bag
My bike, my colours, my design. Not waterproof. Still the best bag I own — because it's mine.

Why a patch

A patch is how you make it yours.

Every bag at the trailhead is the same grey bag. Yours doesn't have to be. Earned, not bought — a memory made visible. Not everyone sews their own bag; this is the smallest version of the same idea. You don't buy one. You ride it, then you wear it.

ATTACOEURS patches on a frame bag
Real patches, sewn onto a bag we ride. Not a render.

The invitation

The first five don't exist yet.
You decide which do.

Join the list and pick the first five. No discounts, no noise — one letter a month, and a vote that counts.